Reaching #1 on Google can be difficult, but when you have a solid game plan with proven results, it makes the road to #1 so much easier. One of the key components of this process is content marketing. Content marketing is the action of taking content (an article or blog post) and submitting it around the Internet to build backlinks. That sounds pretty easy, right? It can be if the task is put in the hands of a content marketing expert like SEO Pledge.

Here are some of the key steps to earning #1 Google rankings:

• On-site SEO - Make sure that the website is fully optimized for search engines. Without the search engines understanding of which keywords a website wants to be ranked for, it will be very hard to reach the top of Google.
• 100% Unique Content - Search engines are looking for content that is unique and fresh, which is why social media sites and blogs are usually ranked high in search engine results.
• Content Marketing – This is the art of taking one article, “spinning” it (to make one article look like 1,000 unique articles), and submitting it around the Internet to start the backlink building process.
• Multi-level Backlinks - Building backlinks (when another website has a link pointing to your website) is important, and building multi-level backlinks is even more important.

And here are some important mistakes to avoid:

• Link Farms - Many services that promise to submit content to directory, article or blog sites are link farms. Link farms are bad because once Google figures out they are a link farm, they will penalize any website that is associated with it. Once your website is associated with a link farm, you will see your rankings drop literally overnight.
• Optimizing Content - You can write hundreds of beautiful articles, but if they are not optimized for your exact keywords, you are just wasting your time.
• Optimizing Backlinks - Similar issue with optimizing content because if you do not create your backlinks correctly, you are not getting the most out of your hard work.
• Relevant Backlinks - You need your backlinks to come from relevant websites. If you sell flowers, you do not want car dealerships pointing links to your website. You need to be careful of where your content is being submitted.

Now that you understand some of the basics, lets take a closer look at content marketing done right. Assume your website already has great on-site optimization, as well as excellent blog posts that are updated frequently. The next step is to take those blog posts and perform content marketing.

• Title - Make sure that the title is written with the keywords in mind. In other words, if you want your article to be found for “Vitamin Deficiency,” then “Vitamin Deficiency” has to be part of the title.
• Keyword Density - How many times do your keywords appear in the article? This is very important because if they don’t appear, how will Google understand that you want to be known for “Vitamin Deficiency?” To accomplish this, make sure that your keywords appear approximately 5 times in every 300 words.
• Backlinks - You need to make sure that you have backlinks to your website in the article, while taking care not to over-optimize your backlinks to just one website. The best practice is to rotate through your website and your social media sites, or even individual blog posts and YouTube videos.
• Anchor Text - When you create a link in an article, the words that are clickable are called the “anchor text.” The anchor text should be the keywords that you’ve chosen. Therefore, “Vitamin Deficiency” should be the clickable text.

Now that you have great content, you are excited and you want to tell the world about it. You have uploaded the content to your blog, but are not sure what to do next. This is usually the hardest part, and it is recommended to find a reputable company to perform your content marketing. This ensures that your backlinks are built correctly.

SEO Pledge provides sub-contracted work to ad agencies to support their Internet marketing services. How is SEO Pledge different?

• Content Networks - You now understand how important it is to NOT get caught up in link farms. SEO Pledge has created many partnerships with tens of thousands of websites (new websites are added everyday) that are NOT considered a link farm. They are 100% separate websites that are real sites (not just built for links) to submit your content to: blogs, article sites and directories, product sites, news feeds, … and the list goes on.
• Content Optimization - After content is provided to us, we will double-check for optimization and make sure that the title, keyword density, and links are all set up correctly.
• Spinning Content - We will take each article and have it “spun” 3 times. Then we will take each paragraph of every article and mix them up, so that paragraph 1 of article 1 would swap with paragraph 1 of article 2, and so on. This will give the illusion to the search engines, that each article is 100% unique and they will not be seen as duplicated content.
• Backlink Optimization - We will double check all of your backlinks to make sure they are setup correctly. This ties into…
• Multi-level Backlinks - What exactly is this? We will build your backlinks the best way possible. You will provide us with a list of your websites and we will start building backlinks to all of your sites individually. For example, we will not only build backlinks to your website, we will also build backlinks to your social media sites and any other sites that you control. The stronger your Twitter account is to the search engines, the stronger backlink it will become for your website.

The road to reaching #1 on Google can be long and hard when you travel it alone. With SEO Pledge by your side, the journey will become much easier. If you would like to read one of our case studies that has over 250 keywords ranked #1 on Google, and over 500 keywords ranked on the first page of Google, we would love to share it with you, please contact us via email.

If you would like to outsource and expand your Internet marketing service offerings, please contact us via phone 631-615-0024 or email us to discuss how we can help you.

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