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Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm and corporation is striving to create a piece of video content that goes viral. Most of it ends up getting lost in cyberspace, but it is worth the shot. Some experts say “only 2% of YouTube videos go viral.” Granted, it’s a bit absurd to try and quantify what percentage of videos go viral when the very  [ Read More ]

I thought I’d take a brief moment to point out a successful use of online video: The Circle Players. The Circle Players, begun in 1949, is one of the oldest community theater troupes in Tennessee—they’re also a nonprofit. All the members, from actors to set designers, are volunteers. To promote the biggest production of their current season—an adaptation of the musical, Fame—they decided to get jiggy with it, and create  [ Read More ]